Time to Learn SEO Again

SEO starts to sound exciting once more. It could have been a year or more since I gave up on SEO because I just find it hard to understand. I once believe that knowing keywords and inserting them strategically in an article is SEO already. It was wrong, completely wrong. Keyword density wasn’t enough.

The problem with SEO is that there are so many people who claim to be experts. Tools and tips that these people recommend are either complicated or doesn’t work–at least for me. Some are just downright confusing that eventually made me stop caring much about driving traffic to my site. As long as I can write and post an article then I am already fine with it. Screw traffic.

But we need traffic and SEO drives blog traffic. Just this week I read The Next Web’s article titled SEO Simplified For Short Attention Spans. It is probably the most interesting article I have read about SEO to date. Maybe I have short attention span or maybe the explanations the article presents do make sense for someone who has given up on SEO. Or maybe it has something to do with my recent return to article writing, thanks to oDesk, which made me get interested about it again.

This week I look forward to spending time in front of our desktop and start all over again. The plan is to start looking into META and ALT tags which are the things I have ignored but could actually impact my site’s visibility. Wish me luck.

***

First accomplishment was changing from ugly permalinks to pretty permalinks.  It pose a bit of challenge as the Dashboard is deceiving. It appears that it is a matter of just clicking on the radio button and save changes but it is not. The web.config.xml needs to be updated as well and WordPress.org forum has answers that could confuse further so below are two short steps to cut the chase.

Pretty permalink, ugly permalink, How to make pretty permalink work

How to change from ugly to pretty permalinks.

The original web.config.xml file contains the following below. Use an FTP client to save the file to your desktop.

<?xml version=”1.0″ encoding=”UTF-8″?>
<configuration>
<system.webServer>
<rewrite>
<rules/>
</rewrite>
</system.webServer>
</configuration>

To make the permalinks work, what needs to be done is just to change the content to:

<?xml version=”1.0″ encoding=”UTF-8″?>
<configuration>
<system.webServer>
<rewrite>
<rules>
<rule name=”WordPress Rule” stopProcessing=”true”>
<match url=”.*” />
<conditions>
<add input=”{REQUEST_FILENAME}” matchType=”IsFile” negate=”true” />
<add input=”{REQUEST_FILENAME}” matchType=”IsDirectory” negate=”true” />
</conditions>
<action type=”Rewrite” url=”index.php?page_id={R:0}” />
</rule>
</rules>
</rewrite>
</system.webServer>
</configuration>

Overwrite original file by uploading it back to your WordPress directory. Bingo, pretty permalinks!

Source: http://codex.wordpress.org/Using_Permalinks

***

Mood: 2/10 Honks! (Pacman-Algieri fight. And we need to be in Batangas for free cable.)

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